Headlines series
"Marketing make believe"
from the Headlines series
2010 6 x 9-1/2"
Painted and found papers, digital print, ink
on paper
MARKETING FANCIFUL
ITEMS IN THE LANDS
OF MAKE BELIEVE
INTRIGUED by the willingness of millions of consumers to pay real money for things that do not exist, some large companies are creating and offering their own pretend merchandise.
He is famous for the brilliance of his fruit.
Initially, virtual goods buyers in the United States were typically playing in online fantasy worlds which generate nearly $1 billion annually from player purchases of furniture, homes, clothing and
accessories for their online avatars.
Years after they met, she is still in awe of his fragrance. She's still an amateur.
Avid buyers of branded goods, according to Ravi Mehta, vice president for products at Viximo, "are driven by the relevance to the purchaser. Paris Hilton has people who buy her virtual goods because they are fans and want to identify with her, her hair, her place in pop culture."
She can only touch his potency with gloved hand, and wait for magic to happen.
